TITLE: "Something Bigger Than Me"
AUTHOR: Eugene Wallingford
DATE: April 23, 2013 4:16 PM
this interview with The Setup,
Patric King talks about his current work:
Right now, my focus is bringing well-designed marketing to
industries I believe in, to help them develop more financing.
... It is not glamorous, but it is the right thing to do.
Designing pretty things is nice, but it's time for me to do
something bigger than me.
That's a pretty good position to be in: bringing value to a
company or industry you believe in. Sometimes, we find such
positions by virtue of the career path we choose. Those of
us who teach as a part of our jobs are lucky in this regard.
Other times, we have to make a conscious decision to seek
positions of this sort, or create the company we want to be
in. That's what King has done. His skill set gives him
more latitude than many people have. Those of us who can
create software have more freedom than most other people,
too. What an opportunity.
King's ellipsis is filled with the work that matters to him.
As much as possible, when the time is right, we all should
find the work that replaces our own ellipses with something
that really matters to us, and to the world.