TITLE: The Value of a Liberal Education, Advertising Edition AUTHOR: Eugene Wallingford DATE: July 05, 2012 2:48 PM DESC: ----- BODY: A few days ago, I mentioned James Webb Young's A Technique for Producing Ideas. It turns out that Young was in advertising. He writes:
The construction of an advertisement is the construction of a new pattern in this kaleidoscopic world in which we live. The more of the elements of that world which are stored away in that pattern-making machine, the mind, the more the chances are increased for the production of new and striking combinations, or ideas. Advertising students who get restless about the "practical" value of general college subjects might consider this.
Computer Science students, too. -----